Leveraging Software Integrations for Voter Data Management: A Case Study on Ohio House Republican Organizational Committee

The solution implemented by Rabosyuk and his team had a significant impact on the operational efficiency of the OHROC's campaign. By connecting the data silos, the team was able to access and utilize voter data more effectively, enabling them to target swing voters quickly and accurately. The automation of the follow-up process with voters who were not home when volunteers visited also improved the effectiveness of the campaign's outreach efforts. Furthermore, the use of Zapier allowed the team to integrate various tools and apps, creating a cohesive system that was more efficient and effective than an all-in-one solution. This not only improved the campaign's operational efficiency but also contributed to its success in the elections.

OHROC was able to send out 3,000 personalized emails across three tightly contested districts, all of which were won on election day.

The system allowed OHROC to make over 35,000 targeted phone calls to early voters in 30 days.

The party's supermajority was increased from 60 to 65 of the 99 available seats, the largest majority held by either party in the state since 1967.