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LexisNexis® Risk Solutions Enables Global Entertainment Company to Enhance Operational Efficiency
技术
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - 数据交换与集成
- 网络安全和隐私 - 身份认证管理
适用功能
- 商业运营
用例
- 欺诈识别
服务
- 网络安全服务
- 系统集成
挑战
The global entertainment company faced significant challenges in protecting its ticketing vertical from fraudsters who exploited stolen identity credentials to make online ticket purchases. The company’s existing internal fraud detection solution was insufficient to handle the sophisticated and evolving nature of cyberattacks, leading to substantial financial losses. As the company expanded its digital verticals, the risk of fraud increased, necessitating a more robust and scalable solution. The primary requirements were to reduce fraud losses, detect the use of stolen identity credentials in near real time, and prevent the monetization of digital goods without creating friction for legitimate customers.
关于客户
The customer is a global entertainment company with multiple verticals, including a significant focus on ticketing. The company is well-known for its diverse range of entertainment offerings and has a substantial online presence. As digital goods have become more popular, the company has seen an increase in both legitimate customer transactions and fraudulent activities. The convenience and instant gratification of digital goods have attracted not only consumers but also fraudsters looking to exploit these benefits. The company needed a solution that could scale with its growth and provide robust protection against fraud while maintaining a seamless experience for its legitimate customers.
解决方案
The global entertainment company implemented LexisNexis® Risk Solutions to leverage its digital identity intelligence capabilities. This solution allowed the company to accurately differentiate between legitimate customers and fraudsters in near real time. By utilizing the LexisNexis® Digital Identity Network®, the company could recognize returning users across multiple devices, email addresses, and account names, reducing the time and money spent on manual reviews. The solution also included advanced features such as Smart ID, which identifies returning users who attempt to bypass device fingerprinting, and deep connection analysis technologies that expose hidden proxies and true IP addresses. Trust Tags and LexID® Digital further enhanced the company’s ability to detect and block fraudulent activities by dynamically associating trust with various online attributes and bridging online and offline data elements.
运营影响
数量效益
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