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Lucid relies on Postman throughout the entire sales cycle
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- Software
适用功能
- 商业运营
- 销售与市场营销
用例
- 质量预测分析
- 供应链可见性(SCV)
服务
- 软件设计与工程服务
- 系统集成
挑战
Lucid 是一家市场研究市场,它提供了一种自动化的方式来测试广告和调查消费者,使用 150 亿个数据点(归因于 200 个人口统计变量)。自 2010 年成立以来,该公司发展迅速,规模在过去四年中连续翻了一番。Lucid 拥有 56 名工程师,分布在伦敦、新德里和新奥尔良的办事处,最近获得了 6000 万美元的融资,这是过去十年来路易斯安那州、阿拉巴马州和密西西比州合计最大的一笔交易。然而,该公司在向销售潜在客户展示其产品方面面临挑战,尤其是那些没有开发背景的销售潜在客户。此外,招募新开发人员和高效推出新功能也是一个问题。
关于客户
Lucid 是一个市场研究市场,提供自动化的广告测试和消费者调查方式。该公司使用人力数据来实时洞察在线用户。自 2010 年成立以来,Lucid 已发展到拥有 56 名工程师,分布在伦敦、新德里和新奥尔良的总部。该公司规模在过去 4 年内连续翻了一番,最近获得了 6000 万美元的融资,这是过去十年内路易斯安那州、阿拉巴马州和密西西比州合计最大的一笔交易。Lucid 工程师在整个销售周期中都使用 Postman,包括潜在客户挖掘、入职培训和推出新功能。
解决方案
Lucid 在整个销售周期中都利用了 Postman,从潜在客户开发和入职培训到推出新功能。对于销售潜在客户,Lucid 工程师在技术咨询期间使用 Postman 进行现场演示。这在与可能没有开发背景的市场研究专家打交道时特别有用。对于入职培训,Lucid 在其 API 文档中嵌入了“在 Postman 中运行”按钮,允许新开发人员将整个 Fulcrum 集合导入 Postman 以快速启动。该公司还在其私有存储库的 README 文件中包含了“在 Postman 中运行”按钮,以帮助其自己的开发人员高效地快速上手。在推出新功能时,工程师使用 Postman 测试和排除自己的 API 故障,在 Postman 中编写自己的测试来检查响应状态代码、内容类型并验证有效负载。
运营影响
数量效益
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