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实例探究 > Maarel Orchids Managed Expansion with Agriware

Maarel Orchids Managed Expansion with Agriware

技术
  • 功能应用 - 企业资源规划系统 (ERP)
适用行业
  • 农业
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 库存管理
  • 补货预测
  • 过程控制与优化
服务
  • 软件设计与工程服务
  • 系统集成
挑战
Maarel Orchids faced the challenge of managing the largest orchid growing operation in the world, producing over 10 million orchids annually across four companies. The company relied heavily on manual processes using Excel and spreadsheets, which led to a lack of control and increased human error. Additionally, they needed analytics that included financial integration with other systems and had to integrate multiple systems due to a business acquisition.
关于客户
Maarel Orchids, led by Arno and José van der Maarel since 1997, has become a market leader in the cultivation of potted Phalaenopsis orchids. The company is known for its dedication to quality, attention to special variations, professionalism, and a personal approach to business. These values have helped Maarel Orchids achieve a top position in the industry. The company is deeply rooted in four core values, known as the 4 C’s, which have guided its growth and success over the years.
解决方案
To address these challenges, Maarel Orchids leveraged Microsoft Dynamics NAV’s flexible interface to integrate existing solutions used by SO Natural and Delta Orchids, the company they acquired. They were actively involved in the development of the Agriware solution to ensure it met the specific needs of a nursery. The implementation of Agriware was done gradually to ensure process alignment and user adoption, with the latest feature set added being Packing Planning. Additionally, CRM functionality was added to facilitate direct communication with customers and streamline the order-to-payment process.
运营影响
  • The implementation of Microsoft Dynamics NAV with Agriware provided Maarel Orchids with one integrated system, offering a single source of truth for more organized data records.
  • The integrated systems enabled better information sharing and visibility, allowing the company to prioritize and respond quickly to customer demand.
  • The solution supported Maarel Orchids through their initial expansion and continued growth, enabling them to handle another major expansion without overburdening the systems.
数量效益
  • Maarel Orchids produces over 10 million orchids annually.

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