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实例探究 > Major pharmaceutical seeks to understand the caregiver experience

Major pharmaceutical seeks to understand the caregiver experience

技术
  • 分析与建模 - 机器学习
  • 分析与建模 - 预测分析
  • 分析与建模 - 实时分析
适用行业
  • 医疗保健和医院
  • 药品
适用功能
  • 产品研发
  • 销售与市场营销
服务
  • 数据科学服务
  • 系统集成
挑战
C Space, a leading customer agency, was tasked by a global pharmaceutical brand to analyze a community of caregivers of individuals with schizophrenia. The challenge was to uncover key issues, communication channels, and resources important to caregivers from nine months of feedback. This feedback included open-ended survey responses, discussion threads, journal entries, and photo comments. Analyzing these diverse datasets as a single corpus was critical for uncovering themes and trends, but it was a complex and time-consuming task. The client wanted to ensure they were not missing higher-level insights by focusing too much on individual data points.
关于客户
C Space is a prominent customer agency that connects major global brands with their customers through various methods, including private online communities, facilitated co-creation, live events, workshops, data analytics, and creative services. They manage communities that cover a wide range of topics and formats, such as surveys, journals, and forums. A significant portion of their data is unstructured text, which is highly valuable but challenging to analyze. One of their clients, a global pharmaceutical brand, sponsored a community of caregivers for individuals with schizophrenia. This community provided valuable insights into the caregivers' experiences, which the pharmaceutical brand aimed to understand better.
解决方案
C Space turned to Luminoso, an AI-powered text analytics application, to analyze the brand’s multiple streams of unstructured text. Unlike traditional solutions, Luminoso does not require data training, libraries, or ontologies, making it versatile across various industries and use cases. By automating the analysis, C Space could deliver rapid findings from months of data. This top-down approach allowed consultants to surface high-level trends while examining specifics more closely. Using Luminoso, the C Space team merged data from dozens of projects, analyzing it in one place, which provided a comprehensive view of the caregivers' experiences and sentiments.
运营影响
  • Instant analysis of nine months of multi-channel text data.
  • Surfaced previously unknown caregiver sentiments, concerns, and segment nuances.
  • Quickly addressed messaging and resources to implement changes.

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