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Makezu: Revolutionizing Customer Engagement on Twitter
技术
- 分析与建模 - 机器学习
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 设备与机械
适用功能
- 采购
- 产品研发
用例
- 楼宇自动化与控制
- 时间敏感网络
服务
- 系统集成
- 测试与认证
挑战
Makezu 是一家由 Hélène Lucien 和 Anne-Sophie de Gabriac 共同创立的初创公司，旨在帮助白手起家的初创公司、企业家和小型企业在 Twitter 上向目标客户发送个性化消息。面临的挑战是在 Twitter 上找到潜在客户，并在他们表达对产品的需求时（尤其是在重要的人生里程碑时）向他们发送个性化消息。目标是帮助预算较低或团队较小的企业找到目标受众并与之互动。然而，两位联合创始人都没有开发背景，这对构建 Makezu 应用程序构成了重大挑战。
关于客户
Makezu 专为白手起家的初创公司、企业家以及低预算或小型团队的中小型企业而设计。这些企业正在寻找一种有效的方式来寻找 Twitter 上的目标受众并与其互动。他们希望向潜在客户发送个性化消息，特别是当这些客户表达对产品的需求或处于重要的人生里程碑时。使用 Makezu 的企业有兴趣通过分析来衡量其营销活动的有效性，例如发送的消息数量、获得的点击次数以及达到的社交档案数量。
解决方案
该解决方案以 Bubble 的形式出现，这是一种无代码工具，允许联合创始人在不招募开发团队的情况下构建 Makezu。在注册 Twitter 帐户并将其链接到 Makezu 后，用户可以创建活动。他们使用关键词描述他们销售的产品或服务，或者从不断增长的列表中选择相关的重大生活事件。他们为希望发送给潜在客户的消息编写一个模板，然后 Makezu 确定发送该消息的最合适时间。 Makezu 还为用户提供重要的分析，包括发送的消息数量、从仪表板选项卡获得的点击次数以及达到的社交资料数量。
运营影响
数量效益
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