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Malakoff Humanis: Improving Customer Relations With the Power of NLP
技术
- 分析与建模 - 自然语言处理 (NLP)
适用行业
- 医疗保健和医院
服务
- 数据科学服务
挑战
Malakoff Humanis 是法国领先的非营利性团体健康保险公司,在满足客户需求和提供优质客户服务方面面临着越来越大的挑战。该公司为公司、员工、个体经营者和单一付款人提供补充健康、福利和养老金合同。除了法国社会保障外,它还涵盖医疗报销,并指导客户选择护理机构。该公司有一个专门的数据科学和分析部门,由首席数据官领导。数据部门由四个主要分支组成,每个分支负责数据科学和分析、数据治理、数据架构和云以及人工智能和数据可视化。然而,该公司在有效管理客户索赔和改善电话客户协助方面遇到了困难。
关于客户
Malakoff Humanis 是法国领先的非营利性团体健康保险公司。它为公司、员工、个体经营者和单一付款人提供补充健康、福利和养老金合同。作为补充健康保险,该共同基金除了法国社会保障外,还涵盖医疗报销,并指导客户选择护理机构。该公司拥有 11,000 名合作者、426,000 家客户企业和 65 亿欧元的股权。它有一个专门的数据科学和分析部门,由首席数据官领导。数据部门由四个主要分支组成,每个分支负责数据科学和分析、数据治理、数据架构和云以及人工智能和数据可视化。
解决方案
为了应对挑战,Malakoff Humanis 求助于 Dataiku 的 Deep Belief 项目,该项目提供咨询服务以解决雄心勃勃的 AI 项目。通过该项目,Malakoff Humanis 与 Dataiku 的数据科学家合作开展了两个先进的自然语言处理 (NLP) 项目。第一个项目是一个基于 AI 的解决方案,它通过 NLP 分类算法帮助理解在线索赔的主题,并自动将索赔发送给相应的客户服务团队。第二个项目是分析客户电话的内容(主题和语气),以确定电话协助的改进领域。该项目的主要目标是改善电话协助管理,缩短通话时间,减少重复呼叫,减轻客户支持团队的压力,并提高客户满意度。为评估电话语气而构建的情绪分析 NLP 模型可以预测整体语气、对话中各个句子的语气以及对话开始和结束时的情绪。
运营影响
数量效益
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