Managing the Sales Forecast and Pipeline to Deliver Results

技术

功能应用 - 企业资源规划系统 (ERP)

适用功能

商业运营
销售与市场营销

服务

软件设计与工程服务
系统集成

挑战

Avaya faced significant challenges in managing its sales forecasting and pipeline processes. The company lacked a standardized approach, which led to inconsistencies and inefficiencies across its global operations. The existing Salesforce Custom Forecasting capabilities were insufficient to meet Avaya's enterprise-wide requirements, particularly in providing visibility into deals that were pushed out. Additionally, Avaya needed custom rollups to offer role-specific views of active opportunities, which Salesforce could not adequately support.

关于客户

Avaya is a prominent global provider of enterprise communications solutions. The company offers a wide range of products and services designed to enhance communication and collaboration within organizations. With a strong presence worldwide, Avaya serves a diverse clientele, including businesses of all sizes and across various industries. The company's solutions are known for their reliability, scalability, and ability to integrate seamlessly with existing systems. Avaya's commitment to innovation and customer satisfaction has established it as a leader in the communications industry.

解决方案

To address these challenges, Avaya implemented the C9 Active Pipeline solution across its global sales operations. This deployment involved over 350 sales managers worldwide. The C9 Active Pipeline provided a standardized system for forecasting and pipeline management, which was crucial for driving consistent sales behaviors. Custom hierarchies were developed within C9 to model Avaya's unique selling structure, ensuring that the solution was tailored to the company's specific needs. Additionally, the C9 Active Pipeline Watch List alerts enabled sales managers to track key deals effectively, enhancing their ability to manage and close opportunities.

运营影响

The implementation of C9 Active Pipeline resulted in a standardized forecasting and pipeline management system across all Avaya geographies and overlay teams.
Sales managers were able to drive consistent behaviors through improved one-on-one rep coaching, leading to better performance and accountability.
The solution increased accountability for sales teams in meeting their forecasts, ensuring that targets were met more consistently.

数量效益

C9 Active Pipeline deployed to 350+ global sales managers.

Managing the Sales Forecast and Pipeline to Deliver Results

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