下载PDF
Mantra Group exceeds incremental revenue target with intelligent online engagement
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - API 集成与管理
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
挑战
Mantra Group, a leading accommodation provider in Australia and New Zealand, was facing a significant challenge in managing high volumes of incoming traffic to its website. With the majority of hotel reservations and bookings now occurring online in Australia, Mantra had devoted a significant proportion of marketing spend to driving traffic to its site, including regular email activity to a database of over one million subscribers. However, supporting such a vast quantity of people was proving a significant challenge and conversion rates were low. Mantra Group recognised a major opportunity to improve the way it engaged with website visitors in order to provide a more optimal online experience and encourage them to convert.
关于客户
Mantra Group is a leading accommodation provider in Australia and New Zealand, with a network of over 110 hotels and resorts with impending expansion into Asia and the Pacific region. The group operates under three brands, each offering a distinct guest experience: Peppers Retreats, Resorts and Hotels offer exceptional escapes in deluxe accommodation across Australia and New Zealand; Mantra Hotels, Resorts and Apartments, known for superior four star accommodation in major corporate and leisure destinations; BreakFree Hotels, Resorts and Apartments, featuring family-oriented three to four star properties in popular holiday destinations and capital cities. Mantra Group is well known for its innovative approach to hospitality, always striving to be at the forefront of tourism marketing trends and aiming to deliver the best customer experience possible.
解决方案
Mantra Group decided to partner with LivePerson to personalise the online experience and establish deeper connections with customers, across its three brands. The Group deployed the Live Chat solution across its three brand websites with the strategic goal of improving its online sales, harnessing LivePerson’s real-time intelligence platform to identify and proactively target hot leads. By inviting customers to chat when they are in the booking process, for example while looking at rates and availability, the contact centre team can guide customers through their booking journey in real time to ensure successful completion, generating more sales. Mantra Group has deployed LivePerson’s content targeting solution in addition to Live Chat, which is handled in-house by The Group’s marketing team. With this solution, Mantra Group is able to easily create templates consistent with its brand and website and deploy targeted content using advanced segmentation tools.
运营影响
数量效益
相关案例.
Case Study
Leading Tools Manufacturer Transforms Operations with IoT
Stanley Black & Decker required transparency of real-time overall equipment effectiveness and line productivity to reduce production line change over time.The goal was to to improve production to schedule, reduce actual labor costs and understanding the effects of shift changes and resource shifts from line to line.
Case Study
Jaguar Land Rover Speeds Order-to-Cash Cycle
At Jaguar Land Rover, vehicles physically move around the facility for testing, configuration setting, rework and rectification, leading to a longer search time to get each vehicle to its next process facility. The main goal is to minimize the vehicles' dwell time between end of line and the delivery chain which was previously a manually intensive process. Jaguar Land Rover's goal was to build on the success of an earlier RFID project and improve the efficiency of delivering vehicles to meet dealer orders.
Case Study
Improve Postal Mail and Package Delivery Company Efficiency and Service
Postal mail and package delivery company wanted to replace legacy yard management system, increase inbound and outbound yard velocity, improve priority parcel delivery time and accuracy, reduce workload and overtime, reduce driver detention and measure performance and utilization of yard resources.
Case Study
Hospital Management Solution
The Oncology Diagnosis and Treatment Center of Brasov wanted to give patients as much freedom to roam as possible, while at the same time ensuring optimal patient safety and security. The centre was in need of an adequate wireless voice communication and messaging solution that would give patients the confi dence that medical staff is always on call, and reduce stress levels of nurses and doctors when called in case of urgent need.
Case Study
Worker Tracking & Safety Monitoring in Construction
One of the main challenges facing the technology was to create a network within underground tunnels and another was to provide products that can withstand harsh working environment. The team used amplifiers to enhance bandwidth and Litum produced IP67-rated hardware that is durable for harsh working conditions.
Case Study
Samsonite Track&Go
Travellers spend their lives discovering new places and meeting new people from all around the world. It can be such a wonderful experience, but sometimes it can turn into a disaster when your luggage gets lost. In 2014 alone, more than 24 million pieces of baggage were lost. Fortunately, 95% of them were found and returned to their owners. However, that leaves more than 1 million items of baggage that have never been recovered.
