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Market profile to set strategic direction and develop market-level tactical plans
技术
- 分析与建模 - 数据即服务
适用功能
- 销售与市场营销
服务
- 数据科学服务
挑战
The client, a leader in the international movie industry, had recently expanded its chain of movie theaters in the United States. The US corporate marketing team needed comprehensive profiles of 11 key markets to set strategic directions and develop market-level tactical plans. Local operators also needed fact-based profiles of their current and potential customers, as well as the breadth of competitive entertainment opportunities their customers could choose from. Due to tight budgets, all information was drawn from publicly available sources.
关于客户
The client is an international media and entertainment company that is a leader in the movie industry. They have recently expanded their chain of movie theaters in the United States. The company's US corporate marketing team is in need of comprehensive profiles of 11 key markets to set strategic directions and develop market-level tactical plans. The local operators of the company also require fact-based profiles of their current and potential customers, as well as the breadth of competitive entertainment opportunities their customers could choose from.
解决方案
Blueocean Market Intelligence’s experienced secondary research team identified high-quality sources that could be leveraged across all markets. In addition, local sources were identified that drilled deep into the unique consumer profiles and entertainment opportunities available in each local market. The team conducted a broad analysis and synthesized the vast amount of information that was harvested to provide concise market-level reports. The reports included population profiles of residents in and around the properties, entertainment choices available in the area, a profile of competitors, and a profile of seasonal events which routinely took place in the target neighborhoods.
运营影响
