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实例探究 > MarketView™ Adds Clarity and Focus to Expansion Plans of One of the Nation’s Largest Health Care Systems

MarketView™ Adds Clarity and Focus to Expansion Plans of One of the Nation’s Largest Health Care Systems

技术
  • 分析与建模 - 数据挖掘
  • 分析与建模 - 预测分析
  • 应用基础设施与中间件 - 数据交换与集成
适用行业
  • 医疗保健和医院
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 数据科学服务
  • 系统集成
挑战
To maintain viability and grow, the health system sought to identify additional outpatient opportunities. To do this, it needed a clear picture of market activity to determine potential and degrees of risk.
关于客户
North Shore-LIJ Health System, the 14th largest such system in the nation, is headquartered in Great Neck, NY. It delivers clinical care throughout the New York metropolitan area through 18 hospitals, three skilled nursing facilities, and nearly 400 regional ambulatory locations and physician practices.
解决方案
North Shore-LIJ engaged LexisNexis® and its MarketView™ solution. MarketView is based on billions of data points, matched and integrated from physician-level claims data and the Provider MasterFile™. It brings together multiple and disparate datasets and delivers insight into volume, splitting, and referral network activities. This approach enables users to focus on high-value targets and accurately assess and quantify opportunities for more strategic targeting. The LexisNexis® analysis began with three macro questions: Which physicians generate the greatest volume of services? How do referral networks impact physician practice volume? Which facilities receive referrals from specific physicians, and if not North Shore-LIJ facilities, then which?
运营影响
  • Understanding physician market activity was crucial in North-Shore-LIJ’s preparation for expanded access points.
  • The Business Development department utilized the data to fill in gaps in terms of both geography and services.
  • This enabled the health system to effectively target and recruit competitors that would provide the most value.
数量效益
  • North Shore-LIJ operates in a market of 10 million residents and 30,000 physicians.

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