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Masterpet: From speedboat to ocean liner: Masterpet finds smooth sailing on leadership’s maiden voyage
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 消费品
适用功能
- 人力资源
挑战
Masterpet 是一家总部位于新西兰的宠物食品和用品公司，在过去十年中经历了显著的增长和扩张。这种增长迫使公司的业务模式发生转变，从一家小型家族企业转变为一家大型企业主导的实体。这种转变带来了许多挑战，特别是在管理组织内部变革方面。随着 Masterpet 的发展，很明显，管理变革过程是一个领导问题，需要在组织的每个层面上加以解决。公司需要保持使业务成功的灵活性和家族驱动的价值观，同时推动必要的公司变革，以提供高效和最佳的业务扩展机会。
关于客户
Masterpet 是宠物食品和用品领域的知名品牌，其历史可追溯至 1954 年。该公司的口号是：“养宠物让生活更美好，我们从未遇到过不养的宠物。”多年来，Masterpet 通过在澳大利亚的本地扩张和收购，从一家小型家族企业发展成为一家规模更大的跨塔斯曼海企业。它现在是 EBOS 集团的一部分，EBOS 集团是澳大利亚地区最大的国际医疗保健品牌供应商之一。该公司拥有 230 多名员工，业务遍及新西兰和澳大利亚。Masterpet 相信养宠物让生活更美好，该公司提供人们妥善照顾宠物所需的资源。
解决方案
Masterpet 利用 IBM Kenexa Best Workplaces 的员工反馈来确定和加强公司内部的领导力，并提高整体员工敬业度。该公司制定了一项持续多年的领导力培训计划，组织中的每位员工都负责以某种形式的两年领导力培训课程的形式领导员工。该计划解决与管理者在其角色中面临的问题相关的主题。对于高管团队来说，该计划更侧重于确定、留住和吸引高绩效员工，以及个人作为领导者的成长。在变革管理方面，该计划侧重于传达清晰的战略和灌输对组织未来的信心等方面。
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