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McConnell Air Force Base uses Trumpia to connect with service personnel and their families
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 国家安全与国防
适用功能
- 销售与市场营销
用例
- 公共预警与应急响应
服务
- 系统集成
挑战
麦康奈尔空军基地是数千名士兵、平民、退伍军人及其家属的家园，但该基地面临着活动参与率低和娱乐设施利用率低的挑战。尽管营销团队致力于在基地举办尽可能最好的活动，但他们却难以有效地与麦康奈尔家族互动。他们意识到，他们需要一种更好的方式来扩大联系人名单并接触基地社区。根据其他军事基地的强烈推荐，他们决定选择 Trumpia 的战略短信解决方案。
关于客户
麦康奈尔空军基地是位于堪萨斯州威奇托的一个军事基地。这里居住着数千名士兵、平民、退伍军人及其家属。该基地由第 22 空中加油联队、第 931 空中加油联队和堪萨斯州国民警卫队第 184 情报联队组成。该基地的营销团队致力于与麦康奈尔家族互动，并为基地社区组织各种活动。
解决方案
麦康奈尔空军基地计划开展一项名为“短信加油”的新活动，旨在收集更多联系人并提高基地设施的使用率。他们使用 Trumpia 的移动关键词功能开展这项活动。该活动超过了 100 个注册用户的目标，吸引了超过 500 名短信用户。此外，他们的电子邮件用户数量增加了近 30%，达到 900 多人。他们还使用 Trumpia 发送快闪票销售和即将举办的活动的信息。他们计划在未来的活动中使用 Trumpia 来吸引空军俱乐部的会员。
运营影响
数量效益
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