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McLaren Racing Enhances Marketing Operations with Smartsheet and Brandfolder
技术
- 分析与建模 - 机器学习
- 功能应用 - 企业资产管理系统 (EAM)
适用行业
- 汽车
- 设备与机械
适用功能
- 物流运输
- 销售与市场营销
用例
- 时间敏感网络
- 资产跟踪
挑战
迈凯伦赛车是快节奏的一级方程式赛车世界中的佼佼者，在简化营销运营方面面临着挑战。 2022 年将有 22 场比赛和 8 场重要赛事，该公司将不断寻求提高赛道内外效率的方法。关键挑战之一是展车预订的协调，这是一个复杂的手动流程，涉及品牌、人员配备、安全和运输。准备和移动展车的后勤工作需要大量的时间和资源。此外，迈凯伦的数字内容团队还负责向车迷、合作伙伴和媒体提供车手、车队人员、车库设置和赛道上动作的实时图像。然而，上传、编目和分发素材的过程是手动且耗时的，通常需要数天才能将图像交付给合作伙伴。
关于客户
迈凯伦赛车是一级方程式赛车界的知名品牌。 2022 年将有 22 场比赛和 8 场重点赛事，公司将不断努力提高赛场内外的效率。迈凯伦在全球拥有数百万车迷，致力于为他们提供丰富的比赛体验。该公司还与各种合作伙伴和媒体机构密切合作，为他们提供比赛的实时图像和镜头。迈凯伦以其敏捷的工作方法而闻名，并且始终在寻找优化工具使用并提高效率的方法。
解决方案
为了应对这些挑战，迈凯伦与 Smartsheet 和 Brandfolder 合作。 Smartsheet 用于创建关键营销活动的战略图并实现展车预订流程的自动化。合作伙伴可以填写包含所有必要信息的展车预订请求，营销团队将立即收到通知。还为即将发生的事件设置了自动警报。另一方面，Brandfolder 用于简化管理数字资产的流程。利用人工智能 (AI) 和机器学习，上传的图像会根据徽标识别自动标记。资产一入库就被分类和编目，使比赛图像在几分钟而不是几天内可用。该软件还可以更轻松地访问合作伙伴特定的内容捕获请求，并改进了档案素材的管理。超过 90 TB 的旧映像从物理硬盘迁移到 Brandfolder，使文件易于搜索和发现。
运营影响
数量效益
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