Adverity > 实例探究 > Media Agency Reduces Time Spent on Creating Reports by 40%

Media Agency Reduces Time Spent on Creating Reports by 40%

技术

平台即服务 (PaaS) - 数据管理平台

适用功能

销售与市场营销

服务

数据科学服务

挑战

Hotspex’s Media Ad-Ops team faced a challenge when it came to collecting campaign performance data from various ad platforms. Most of these were extracted manually, and used for different reports. It was time consuming and impacted the team's ability to focus its attention where it mattered most – identifying insights and optimizing media investment.

关于客户

Hotspex Media is one the fastest growing programmatic trading desks in Canada, specializing in strategic media planning, buying, and unified ad reporting. The media agency is part of the Hostpex group, recently voted among the top most innovative insights consultancies according to GRIT.

解决方案

Hotspex Media started using Adverity’s platform as a unified reporting solution, extracting and unifying advertising data on a daily basis, to provide their clients with cross-channel reports and up-to-date reporting. With a new view on data, the Ad-Ops team is now able to quickly spot trends and identify high performing campaigns, leading to greater insights and improved client satisfaction.

运营影响

The ETL process is now seamless and helps the team to reinvest time in providing insights
The platform provided flawless error-handling and logs for greater confidence in data
Metrics are now unified across platforms and the team has achieved cross-platform alignment

数量效益

Time spent on creating reports has been reduced by 40%

Media Agency Reduces Time Spent on Creating Reports by 40%

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