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实例探究 > MEGA BRANDS Achieves New Product Development & Introduction Success

MEGA BRANDS Achieves New Product Development & Introduction Success

技术
  • 应用基础设施与中间件 - 数据交换与集成
  • 功能应用 - 产品生命周期管理系统 (PLM)
适用行业
  • 消费品
适用功能
  • 产品研发
  • 质量保证
服务
  • 软件设计与工程服务
  • 系统集成
挑战
MEGA Brands needed to develop new products with superior quality within stringent cost targets. Additionally, to support continued growth, the company had to improve global coordination and visibility throughout the New Product Development & Introduction (NPDI) process with a specific emphasis on quality. The company faced significant global growth goals and fierce international competition, driving their new product innovation strategy and emphasis on quality and cost.
关于客户
MEGA Brands Inc., formerly known as MEGA Bloks, is headquartered in Montreal, Quebec. It is a leader in high-quality, fun, and educational construction toys that inspire children and parents to play together. With over $600M in annual revenues, MEGA Brands is one of the fastest-growing toy brands in the world and is continually extending into new lines of business with innovative new products. The company competes in the construction toy market by delivering innovative, high-quality products that are both exciting and educational to kids.
解决方案
In 2005, MEGA Brands implemented the Aras Innovator solution for enterprise Product Lifecycle Management (PLM). This solution automated business processes critical to new product development, quality management, and brand introduction. During development, the Aras solution enabled MEGA Brands to create multiple Bills of Material (BOMs) for a specific product, allowing for the analysis of design cost structures. Different parts, materials, and production locations were compared to determine the best quality and margin configuration. At the point of release to manufacturing, the product manager selected the optimal BOM in Aras and locked in the product structure for the global supply chain. All new product information was managed online, providing the ability for MEGA Brands to communicate safety requirements and quality specifications to suppliers worldwide in a secure format over the Internet.
运营影响
  • MEGA Brands significantly increased product profitability by managing design to cost targets and global product development more effectively.
  • New product decisions were based on hard data, and quality risks were identified and mitigated before products began volume production.
  • By collaborating and controlling quality during development, MEGA Brands ensured new product quality and reduced development cycle times.
数量效益
  • Over $600M in annual revenues.
  • Significantly increased product profitability.

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