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Infobip > 实例探究 > 变革筹款通信:Milaap 凭借 WhatsApp 业务平台取得成功
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Milaap: Leveraging WhatsApp Business Platform for Enhanced Fundraising Communications

技术
  • 网络与连接 - 网关
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 医疗保健和医院
适用功能
  • 质量保证
用例
  • 库存管理
  • 实时定位系统 (RTLS)
挑战
Milaap 是南亚最大的众筹平台,需要一种有效的方式来吸引捐助者并增加印度的捐款。
关于客户
Milaap 是一个针对个人事业和医疗紧急情况的众筹平台,社区拥有来自 130 个国家的超过 300,000 名捐助者。
解决方案
Milaap 实施了由 Infobip 提供支持的 WhatsApp 业务平台,以实现与捐助者的快速、安全和交互式通信。
运营影响
  • The implementation of the WhatsApp Business Platform has significantly transformed Milaap's fundraising communications. The platform has not only improved the efficiency and interactivity of donor messaging but also enhanced the security of the donation process. The ability to share campaigns amongst friends and family easily has expanded the reach of fundraising campaigns. Furthermore, the platform has facilitated real-time alerts and ongoing campaign content, keeping donors updated and engaged. The solution has also enabled customer-initiated, two-way conversations, improving the overall donor experience.
数量效益
  • WhatsApp now drives a quarter of all traffic to the Milaap platform.
  • Milaap fundraising projects typically receive twice the amount of donations when shared via WhatsApp.
  • The WhatsApp solution has led to a clear uplift in user engagement, click-through rates, and gross dollar volume (GDV) payments.

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