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Mindvalley's Success with Instagram Automation: A 522% Increase in Masterclass Sign-Ups
技术
- 分析与建模 - 机器人过程自动化 (RPA)
- 网络与连接 - 无线接入网
适用行业
- 教育
- 医疗保健和医院
适用功能
- 产品研发
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
挑战
Mindvalley 营销团队的关键 KPI 之一是推动其大师班的潜在客户获取。当时,他们依靠向上滑动故事和生物链接来推动人们从意识转向大师班。由于团队全力支持创新,他们抓住了测试 ManyChat 的 Instagram 自动化的机会。
关于客户
Mindvalley 是一家教育科技公司,致力于以极低的成本为任何地方的任何人提供相当于常春藤盟校的教育。他们通过分享专注于个人成长、灵性、创业以及整体健康和心理健康的专家和作者的想法和教学,帮助世界各地超过 1700 万学生。
解决方案
Mindvalley 与 School of Bots 的 Natasha Takahashi 合作,使用 ManyChat 的 Flow Builder 创建自动化活动和对话设计。他们使用有机的 Instagram 内容(包括故事、动态帖子和互动测验)来宣传大师班,并鼓励追随者用特定的单词、短语或表情符号私信他们。当关注者与内容互动时,系统会提示他们使用关键字在 Instagram Messages 中向 Mindvalley 发送消息,从而触发 ManyChat 的自动响应。 Mindvalley 还收集了有关该人的目标、挑战和经验水平的人口统计数据,以定制消息副本和优惠。他们使用 ManyChat 的实时聊天功能来提供个性化的客户服务。
运营影响
数量效益
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