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Minnesota Bakery “Brake Bread” Boosts Average Basket Size by 50% with IoT
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 农业
- 零售
适用功能
- 物流运输
- 销售与市场营销
用例
- 最后一英里交付
- 零售店自动化
挑战
Brake Bread 是一家位于明尼苏达州圣保罗的订阅式按需面包店,在疫情期间面临着重大挑战。这家面包店自2014年以来一直提供天然发酵面包的配送服务,在2020年3月其业务模式发生了巨大转变。此前,配送仅占其业务的25%,但到2020年9月,这一比例已上升至90%。交付用户的快速增长(在短短六个月内从 300 人增加到 900 人)增加了两倍,这给他们现有的社区支持农业 (CSA) 会员管理软件带来了压力。该软件无法应对需求激增,也没有提供实时库存、业务数据、营销、支付和送货路线等必要功能。
关于客户
Brake Bread 是一家位于明尼苏达州圣保罗的订阅式按需面包店。这家面包店是由 Micah 和 Nate 创办的,他们一开始是在暴风雪期间骑自行车给邻居送面包。随着时间的推移,他们将业务扩展到零售店,同时保持其独特的自行车送货服务。尽管零售成为他们的主要业务,但疫情导致他们的商业模式发生转变,配送占其业务的 90%。尽管面临挑战,Brake Bread 仍成功适应并蓬勃发展,其送货订户数量增加了两倍,平均订单规模也显着增加。
解决方案
为了管理不断增长的需求并改善运营,Brake Bread 于 2020 年 10 月用 GetSwift 的电子商务 + 交付技术替换了旧软件。这一全面的软件解决方案提供了从前端和后端界面到实时库存、业务数据、营销、支付等一切内容。和送货路线。该平台还提供有吸引力的、以故事为中心的网页模板,允许 Brake Bread 将其网站连接到新商店,突出显示在该平台上销售的其他本地制造商,并在买家旅程的每个阶段推销他们独特的故事。借助 GetSwift,Brake Bread 可以设定销售目标、实时跟踪产品并访问平均订单大小等统计数据。他们设定的目标是每份订单的平均价格为 12 美元,到年底增加到近 16 美元。
运营影响
数量效益
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