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Natio Finds Beauty in Its Data With the Help of Domo
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
适用行业
- 消费品
适用功能
- 产品研发
- 销售与市场营销
用例
- 需求计划与预测
- 补货预测
服务
- 数据科学服务
挑战
在使用 Domo 之前，Natio 很难充分利用其可以访问的有限数据。虽然它从顶级零售商那里获得了销售数据，但这些数据仅提供了高级信息，公司无法了解哪些产品和颜色畅销以及原因等细微差别。由于数据收集和处理非常困难，因此在提交给董事会时，数据往往已经过时，而静态文档使公司领导无法深入研究数据以获取答案。
关于客户
Natio 是一家澳大利亚家族经营的天然美容护理品牌，在澳大利亚乃至全球数百万家庭的浴室台面上随处可见。该标志性品牌成立于 1993 年，现已发展成为涵盖从口红和睫毛膏到保湿霜和室内香薰机等高端产品的品牌。作为 Natio 澳大利亚和新西兰的全国销售经理，Paul Gascoigne 负责确保人们日常生活中依赖的个人护理产品始终在货架上供应。
解决方案
借助 Domo，Natio 现在能够更频繁地从其所有零售商、分销商、工厂和内部员工那里收集数据，从而实时全面了解业务情况。Gascoigne 拥有大约 340 个 SKU，通过数十个渠道在全球零售商处销售，他使用 Domo 快速了解这些数字想要告诉他和他的团队什么。销售团队每天都使用 Domo 来了解哪些产品畅销、哪些产品销售不如预期以及原因。此外，其他关键利益相关者能够使用销售数据来指导他们的工作。
运营影响
数量效益
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