The unique advertising strategy adopted by Adidas for the Nemeziz football boot was highly successful. It not only engaged the targeted influencers but also created a wide reach through their followers. The influencers, who are usually seen as trendsetters, participating in the campaign added credibility to the product and increased its desirability among the audience. The campaign also created a significant buzz around the product, thereby increasing its visibility and awareness. The strategy of challenging the influencers proved to be effective in getting them involved and advocating for the product.
数量效益
Engaged 32 of the region's biggest football influencers in the campaign
Reached a wide audience through the followers of the influencers
Created a significant buzz around the Nemeziz football boot
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