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Nielsen's Business Intelligence Revamp with Alteryx and AWS
技术
- 网络与连接 - 射频识别
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 设备与机械
- 电信
适用功能
- 质量保证
用例
- 时间敏感网络
服务
- 云规划/设计/实施服务
- 系统集成
挑战
尼尔森拥有过时且不可持续的 BI 流程，以及即将关闭的老化 BI 解决方案。 EVS 部门依赖基于此工具构建的次日 BI 报告。
关于客户
尼尔森是市场研究领域的先驱，也是受众测量领域的全球领导者。他们使用专利编码技术进行受众测量，并设有一个专注于全美无线电传输的部门。
解决方案
Nielsen 将 AWS 作为其云基础设施，并选择 Alteryx 作为与 AWS 集成的自助分析工具。他们使用 Alteryx 来存储数据、分析数据并实现工作流程自动化。他们还利用 Tableau 进行数据可视化。
运营影响
数量效益
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