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Infobip > 实例探究 > Nissan 沙特阿拉伯通过 WhatsApp 聊天机器人提高客户参与度
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Nissan Saudi Arabia: Enhancing Customer Engagement with AI-based Chatbot on WhatsApp

技术
  • 网络与连接 - 5G
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 汽车
  • 零售
适用功能
  • 销售与市场营销
用例
  • 楼宇自动化与控制
  • 对话机器人
服务
  • 系统集成
挑战
Nissan 沙特阿拉伯需要一种通信方法来满足沙特阿拉伯客户 24/7 的需求。
关于客户
日产沙特阿拉伯是一家全国销售公司,为沙特阿拉伯的日产汽车提供销售和服务。他们拥有多个授权零售经销商和独立零售商。
解决方案
Nissan 沙特阿拉伯添加了基于人工智能的聊天机器人服务以及经过验证的 WhatsApp 渠道,以提高客户参与度并为客户提供 24/7 全天候支持。
运营影响
  • The introduction of the AI-based chatbot on the verified WhatsApp Business Platform significantly improved Nissan Saudi Arabia’s customer reach. The platform allowed the company to be available and responsive to customer inquiries night and day over the most popular communication channel in the Kingdom, WhatsApp. In the first three months of deploying WhatsApp as a verified communication channel, Nissan Saudi Arabia witnessed significant adoption of the solution through customer engagement activities, customer satisfaction rates, and brand awareness measurements. The company also shared a “Rate Your Experience” survey and received a 4.4-star average rating from over 3,500 Users, indicating high customer satisfaction.
数量效益
  • 18K unique users registered on the WhatsApp channel since the deployment of Infobip’s solution.
  • 625K messages exchanged in the first three months.
  • 2.4K sales leads generated through the WhatsApp channel.

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