下载PDF
North Pacific Bank Ltd. - Disparate data integrated and analytics used to increase profitability and customer satisfaction
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 预测分析
适用行业
- 金融与保险
适用功能
- 销售与市场营销
用例
- 预测性维护
服务
- 数据科学服务
- 系统集成
挑战
北太平洋银行有限公司是日本一家大型金融机构,由三家大型银行合并而成。该银行在整合和识别其之前各业务实体的客户数据方面面临巨大挑战。由于无法了解业务渠道扩展过程中的客户行为,该银行无法实施有效的客户关系管理 (CRM) 策略,从而阻碍了其营销工作。
关于客户
北太平洋银行有限公司是日本北海道最大的金融服务机构。该银行成立于 1917 年,此后通过 1998 年与北海道拓殖银行和 2008 年与札幌银行合并而不断扩张。北太平洋银行为个人和企业客户提供广泛的金融产品和服务。该银行拥有 3,300 多名员工,在北海道设有 170 多家分行,其中札幌有 75 多家分行,东京有一家分行。
解决方案
为了应对挑战,北太平洋银行采用了一套 IBM 解决方案。该银行实施了 IBM FlashSystem 840、IBM Flex System、IBM Power Systems、IBM Storwize V7000、IBM Cognos Business Intelligence V10、IBM InfoSphere、IBM PureData System for Analytics、IBM SPSS Modeler 和 IBM Tivoli。这些解决方案使银行能够使用信息管理、商业智能和预测分析来精确描绘每个家庭客户的情况。借助此解决方案,银行可以根据对客户需求的准确了解及时为客户提供建议,从而使其交叉销售和追加销售活动更加有效。
运营影响
数量效益
相关案例.
Case Study
Real-time In-vehicle Monitoring
The telematic solution provides this vital premium-adjusting information. The solution also helps detect and deter vehicle or trailer theft – as soon as a theft occurs, monitoring personnel can alert the appropriate authorities, providing an exact location.“With more and more insurance companies and major fleet operators interested in monitoring driver behaviour on the grounds of road safety, efficient logistics and costs, the market for this type of device and associated e-business services is growing rapidly within Italy and the rest of Europe,” says Franco.“The insurance companies are especially interested in the pay-per-use and pay-as-you-drive applications while other organisations employ the technology for road user charging.”“One million vehicles in Italy currently carry such devices and forecasts indicate that the European market will increase tenfold by 2014.However, for our technology to work effectively, we needed a highly reliable wireless data network to carry the information between the vehicles and monitoring stations.”
Case Study
Safety First with Folksam
The competitiveness of the car insurance market is driving UBI growth as a means for insurance companies to differentiate their customer propositions as well as improving operational efficiency. An insurance model - usage-based insurance ("UBI") - offers possibilities for insurers to do more efficient market segmentation and accurate risk assessment and pricing. Insurers require an IoT solution for the purpose of data collection and performance analysis
Case Study
Smooth Transition to Energy Savings
The building was equipped with four end-of-life Trane water cooled chillers, located in the basement. Johnson Controls installed four York water cooled centrifugal chillers with unit mounted variable speed drives and a total installed cooling capacity of 6,8 MW. Each chiller has a capacity of 1,6 MW (variable to 1.9MW depending upon condenser water temperatures). Johnson Controls needed to design the equipment in such way that it would fit the dimensional constraints of the existing plant area and plant access route but also the specific performance requirements of the client. Morgan Stanley required the chiller plant to match the building load profile, turn down to match the low load requirement when needed and provide an improvement in the Energy Efficiency Ratio across the entire operating range. Other requirements were a reduction in the chiller noise level to improve the working environment in the plant room and a wide operating envelope coupled with intelligent controls to allow possible variation in both flow rate and temperature. The latter was needed to leverage increased capacity from a reduced number of machines during the different installation phases and allow future enhancement to a variable primary flow system.
Case Study
Automated Pallet Labeling Solution for SPR Packaging
SPR Packaging, an American supplier of packaging solutions, was in search of an automated pallet labeling solution that could meet their immediate and future needs. They aimed to equip their lines with automatic printer applicators, but also required a solution that could interface with their accounting software. The challenge was to find a system that could read a 2D code on pallets at the stretch wrapper, track the pallet, and flag any pallets with unread barcodes for inspection. The pallets could be single or double stacked, and the system needed to be able to differentiate between the two. SPR Packaging sought a system integrator with extensive experience in advanced printing and tracking solutions to provide a complete traceability system.
Case Study
Transforming insurance pricing while improving driver safety
The Internet of Things (IoT) is revolutionizing the car insurance industry on a scale not seen since the introduction of the car itself. For decades, premiums have been calculated using proxy-based risk assessment models and historical data. Today, a growing number of innovative companies such as Quebec-based Industrielle Alliance are moving to usage-based insurance (UBI) models, driven by the advancement of telematics technologies and smart tracking devices.
Case Study
MasterCard Improves Customer Experience Through Self-Service Data Prep
Derek Madison, Leader of Business Financial Support at MasterCard, oversees the validation of transactions and cash between two systems, whether they’re MasterCard owned or not. He was charged with identifying new ways to increase efficiency and improve MasterCard processes. At the outset, the 13-person team had to manually reconcile system interfaces using reports that resided on the company’s mainframe. Their first order of business each day was to print 20-30 individual, multi-page reports. Using a ruler to keep their place within each report, they would then hand-key the relevant data, line by line, into Excel for validation. “We’re talking about a task that took 40-80 hours each week,” recalls Madison, “As a growing company with rapidly expanding product offerings, we had to find a better way to prepare this data for analysis.”