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Novus Manages Complex Advertising Campaigns and Forecasts Outcomes with Alteryx
技术
- 分析与建模 - 数据即服务
- 分析与建模 - 预测分析
适用功能
- 销售与市场营销
用例
- 需求计划与预测
- 质量预测分析
服务
- 数据科学服务
挑战
Novus 是一家领先的广告代理公司，该公司经历了显著的增长，客户群和服务范围都在扩大。因此，数据使用和报告的复杂性（无论是内部还是外部）都在增加。该公司一直在寻求一种快速有效的方法来处理规划和衡量有效媒体活动所涉及的数百个变量。对每个客户可能超过 3,000 个出版商的成功进行持续评估和优化技术的应用变得非常繁琐。能够以自动化方式跟踪进度和结果变得越来越重要。
关于客户
Novus 是一家领先的全方位服务印刷和数字广告代理公司，提供一流的媒体解决方案，在合适的时间瞄准合适的受众。其客户是美国和加拿大最知名的一些公司，从直接响应广告商到零售商，从创业公司到代理机构。这些客户相信 Novus 能为他们提供综合的数字和印刷媒体购买策略的全面视角，以及对广告规格和费率细节的理解。
解决方案
Novus 在与 Alteryx Analytics 合作完成一个小型项目后，看到了该解决方案为数据分析带来的速度和洞察力，于是决定使用它。使用 Alteryx，Novus 现在可以快速收集管理客户当前广告规划和投放流程所需的战略洞察力。Alteryx 的强大功能还使 Novus 能够分析多种规划方案的影响并预测预期结果。借助 Alteryx，Novus 的团队创建了一个模块，允许业务用户在不到半小时内更改多个数据点并运行 10 种不同的方案。在实施 Alteryx 之前，这种级别的服务是不可扩展的。
运营影响
数量效益
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