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ManyChat > 实例探究 > [案例研究]NuggetBot 如何通过 ManyChat 为地下铁路运营筹集超过 45,000 美元
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NuggetBot's Successful Fundraising Campaign for Operation Underground Railroad

技术
  • 应用基础设施与中间件 - 事件驱动型应用
  • 传感器 - 液体检测传感器
适用行业
  • 电子商务
适用功能
  • 销售与市场营销
用例
  • 现场人员安全管理
挑战
慈善组织 Days of Nuggets 希望提高人们对地下铁路行动 (OUR) 的认识并为其捐款,该组织是一个打击儿童性交易的组织。
关于客户
Days of Nuggets 与 Angela Allan 和 Trilce Jiron 合作,提高人们对地下铁路行动的认识并吸引潜在捐助者。
解决方案
Angela Allan 和 Trilce Jiron 创建了 NuggetBot,这是一项聊天营销活动,旨在让人们参与活动并鼓励捐款。他们使用网站弹出窗口、Messenger 对话和智能延迟来吸引与会者并提示他们捐款。
运营影响
  • The campaign was a success, helping Days of Nuggets connect in a meaningful way with its audience and gain a new way to drive donations for the non-profit. The use of NuggetBot, a website pop-up, and a tiered prize system effectively engaged attendees and encouraged them to donate. The campaign also successfully collected contact information from attendees, which can be used for future fundraising efforts. The live streaming of the event on Facebook Live also increased engagement and reach. The campaign demonstrated the power of innovative digital marketing strategies in raising awareness and funds for a noble cause.

数量效益
  • Raised over $45,000 in donations for O.U.R.

  • Gained 304 subscribers from January 7th to January 21st

  • The donations website pop-up made 4735 impressions, with 269 opt-ins

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