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NuVasive Streamlines Brand Management with Canto
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 教育
- 医疗保健和医院
适用功能
- 产品研发
- 销售与市场营销
用例
- 库存管理
- 时间敏感网络
服务
- 培训
挑战
NuVasive 是一家领先的脊柱技术公司,在有效管理其多元化品牌资产方面面临着挑战。该公司在全球设有超过 25 个分支机构,产品组合迅速扩大,其内部创意营销团队正在努力跟上不断壮大的品牌家族的步伐。该团队使用 Box 进行品牌管理,但发现它缺乏视觉导航和搜索功能。目标是将 NuVasive 的品牌管理纳入内部,并找到一个可以帮助团队更有效地管理其资产、减少生产瓶颈并提高品牌一致性的平台。
关于客户
NuVasive是一家致力于成为全球顶尖脊柱技术公司的医疗保健公司。该公司以其颠覆性创新而闻名,每年改变超过 200,000 名患者的生活。神经监测和程序集成软件系统增强了他们在专业骨科和手术材料方面的突破性发展。 NuVasive 在全球拥有超过 25 个分支机构,与领先的外科医生合作,利用技术支持的产品来改变外科手术,从而改善临床、运营和财务结果。该公司还提供最先进的教育和实践培训,作为其改善患者生活承诺的一部分。
解决方案
NuVasive 在数字资产管理 (DAM) 平台 Canto 中找到了解决方案。 Canto 直观的界面、视觉优先的设计和组织工具使其有别于其他选项。吸引 NuVasive 的一个关键功能是 Canto 能够允许用户从单个资产下载多种文件类型并在平台内处理转换。这确保了用户将为特定用例下载正确的文件类型。创意团队将 NuVasive 的多样化数字资产迁移到集中式 DAM 系统中,对它们进行组织和标记,以便将来轻松访问。该平台已推广到组织的其他部门,通过允许人们快速查找和访问演示文稿和销售支持材料的正确文件来简化工作流程。 NuVasive 还使用 Canto 的门户功能为访问者提供精心策划的体验,并将他们的风格指南转移到 Canto 中以实现有效的品牌管理。
运营影响
相关案例.
Case Study
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Case Study
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