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Objective-Based Design: A Case Study on Digital Telepathy's Unique Approach
技术
- 网络安全和隐私 - 身份认证管理
- 传感器 - 液体检测传感器
适用行业
- 水泥
- 设备与机械
适用功能
- 产品研发
用例
- 虚拟原型与产品测试
挑战
Digital Telepathy 是一家位于圣地亚哥的设计公司，它有一种独特的设计方法，称为“基于目标的设计”。此过程涉及与客户进行持续的对话，以构建产品、设计体验并解决业务挑战。挑战在于在整个项目过程中与客户保持持续的对话和协作。该公司创建了各种资产来引发讨论并推动对话。然而，这些资产需要得到有效的管理和更新，以反映最新的设计决策。此外，即使项目被传递给其他利益相关者，公司还需要确保对话继续进行。
关于客户
Digital Telepathy 是一家位于圣地亚哥的设计公司，拥有一种独特的设计方法，称为“基于目标的设计”。此过程涉及与客户进行持续的对话，以构建产品、设计体验并解决业务挑战。该公司坚信与客户作为合作伙伴合作，共同踏上实现业务主要目标的旅程。他们专注于识别阻碍客户旅程的摩擦点并设计解决方案以改善他们的体验。该公司创建了各种资产来引发讨论并推动对话，确保即使项目被传递给其他利益相关者，对话也能继续进行。
解决方案
为了应对这些挑战，Digital Telepathy 使用 Axure，这是一种允许他们创建“对话启动器”的工具。其中包括竞争格局分析工具，该工具在探索视觉设计、用户体验模式和品牌定位等主题时为客户提供一系列可能性。另一个工具是 Content Wire，这是一种简单的布局，包含代表广泛叙述的副本，旨在启动有关所讲述故事的对话。对于大型项目，该公司使用 Axure RP 创建一个在线门户，让项目中的任何人在创建和更新时访问所有资产和可交付成果。该门户感觉就像一个优雅的微型网站，为客户创造了统一的品牌体验。该公司还创建了一个交互式原型，以帮助具体化难以用语言解释的概念。最后，他们创建了一份名为“原因”的文件，解释了项目中每个主要设计决策背后的研究、思维过程和基本原理。
运营影响
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