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Infobip > 实例探究 > 利用 USSD 门户提高农民参与度和运营效率
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One Acre Fund: Enhancing Farmer Interactions through USSD Portal

技术
  • 网络与连接 - 5G
适用行业
  • 农业
  • 教育
用例
  • 农业病虫害管理
  • 农场监控与精准农业
服务
  • 培训
挑战
2016年,一亩基金推出互动移动渠道,利用双向短信与农户进行小规模非季节性订单沟通。然而,该渠道服务提供商并未为一英亩基金提供后付费选项,而且短信渠道的有限功能造成了农民与该组织之间的脱节。
关于客户
一英亩基金是一家非营利组织,为东非约 150 万农民提供基于资产的融资和农业培训服务。他们与肯尼亚、卢旺达、布隆迪、坦桑尼亚、乌干达、马拉维和赞比亚乡村的农民合作。
解决方案
One Acre Fund 决定改用 USSD 解决方案,为农民提供互动的自助服务界面。 Infobip 帮助 One Acre Fund 推出了 USSD 门户,这是一种基于会话的文本通信,没有存储转发机制。 Infobip 向 USSD 代码添加了额外的服务,通常每天运行 40,000 到 80,000 次交互。
运营影响
  • The implementation of the USSD portal has significantly improved One Acre Fund's engagement with farmers. The user-friendly functionality of the solution means that clients can request anything they want or need at the touch of a button, improving the customer journey. The USSD portal has also reduced the organization's reliance on field staff to disseminate information. Furthermore, the solution has helped One Acre Fund reduce its deficit, enabling it to expand to more regions faster, with limited donor funding growth per year. The organization has also been able to move away from manual data manipulation, resulting in faster processing times, fewer overhead costs, and an improved customer experience.
数量效益
  • Increase in daily interactions from 500-1000 to 40,000-80,000
  • Recorded 1.3 million user sessions via the USSD portal in October 2019
  • Predicted 2 million user sessions for December 2019

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