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Optimizing Lead Funnel and Conversions with AI: A CloudCheckr Case Study
技术
- 基础设施即服务 (IaaS) - 公共云
- 平台即服务 (PaaS) - 应用开发平台
适用功能
- 产品研发
- 销售与市场营销
用例
- 需求计划与预测
- 库存管理
服务
- 云规划/设计/实施服务
挑战
CloudCheckr 是一个为广泛客户提供服务的云管理平台,其领先渠道面临着挑战。他们的销售线索“卡在”渠道的顶部或中部,并且他们的电子邮件营销策略表现不佳。销售和营销团队热衷于寻找新的方法来优化他们的销售渠道并在其中发现更多机会。尽管他们努力通过电子邮件营销和培育活动来激励这些滞留的潜在客户,但他们并没有达到预期的结果。他们还担心追逐潜在冷门的任务会给销售开发团队带来负担。
关于客户
CloudCheckr 是一个云管理平台,可提供跨多个公共云和混合工作负载的全面可见性。他们的客户群多种多样,从政府机构到大型企业和托管服务提供商。这些客户使用 CloudCheckr 基于 SaaS 的平台来保护、管理和治理他们最敏感的环境。 CloudCheckr 内的销售和营销团队始终在寻找创新方法来优化其潜在客户渠道并在其中寻找更多机会。
解决方案
CloudCheckr 决定探索 Conversica AI 助手来吸引和获取新客户。他们的主要目标是加速漏斗每个阶段的转化,特别是对于陷入“意识”或“兴趣”阶段但尚未达到 MQL 阈值的潜在客户。他们采取了两阶段的方法。首先,他们的目标是在重大里程碑之后捕获意图,例如现场活动中的展位扫描以及网络研讨会的出席或下载。对话式人工智能解决方案在活动结束后亲自接触每个潜在客户,以确定哪些潜在客户已做好销售准备,哪些潜在客户应随着时间的推移进行培养。其次,他们的目标客户是那些之前曾表达过兴趣但已经失去联系超过 90 天的潜在客户。他们将 AI 助手与 Marketo 结合使用,以推动这些静态潜在客户的内容消费。在取得初步成功之后,他们扩展了对话式营销和销售解决方案的功能,以包含更多技能。
运营影响
数量效益
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