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Optimizing Marketing Investments with Martechbase: A No-Code Solution
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 设备与机械
适用功能
- 产品研发
- 销售与市场营销
用例
- 运动预测
- 视觉质量检测
挑战
Martechbase 由专业营销技术专家 Agu Rejon 创立，旨在解决营销团队面临的重大挑战：优化营销技术投资。营销技术领域广阔而复杂，有超过 8,000 种可用的解决方案。这使得营销团队很难找到正确的工具和方法来发展业务和克服挑战。此外，由于缺乏集中的、可搜索的营销解决方案资源，营销人员很难发现和评估潜在的工具。我们面临的挑战是创建一个平台，可以索引和丰富这些营销解决方案的数据，使营销人员更容易找到满足其需求的正确工具。
关于客户
Martechbase 专为希望优化营销技术投资的营销团队而设计。该平台对于需要寻找正确的工具和方法来发展业务和克服挑战的数字营销人员特别有用。该平台的用户范围从个人到各行业的大型营销团队。自三个月前推出以来，Martechbase 已注册用户 960 名，平均每月访问量为 2,000 名。其他营销人员的反馈是积极的，表明该平台成功满足了用户的需求。
解决方案
Martechbase 是一个免费平台，可帮助营销团队优化营销技术投资。该平台对 8,000 多个营销解决方案进行了索引，并为每个解决方案提供了宝贵的公司数据，包括位置、年收入、规模和其他有用信息。 Martechbase 上的供应商列表反映了官方 Martech 景观，该景观每年都会根据全球最新的 Martech 公司列表进行更新。该平台提供 50 个营销类别可供选择，允许用户执行复杂的搜索。用户可以创建免费的个人资料，以便他们保存工具、展示和组织他们的堆栈、评估他们的营销技术预算、找出任何差距，并在计划下一次投资时私下保存解决方案。所有个人资料都是公开且可搜索的，使用户能够找到使用某些工具和解决方案的其他人，这有助于了解不同技术如何协同工作。
运营影响
数量效益
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