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Tableau > 实例探究 > OptumHealth's Transformation with Tableau
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OptumHealth's Transformation with Tableau

技术
  • 应用基础设施与中间件 - 数据可视化
适用行业
  • 医疗保健和医院
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 数据科学服务
挑战
Before the implementation of Tableau, OptumHealth was struggling with managing and making sense of data from various sources. The company had different silos of reporting teams, data sources, and separate spreadsheets. This made it difficult to get a holistic view of operations and address customer issues promptly. The company was also facing challenges in tracking its various distribution partners and independent brokers. The spreadsheets used for this purpose were unmanageable and not very useful, providing little value to the sales team.
关于客户
OptumHealth is a company that aims to make health care more accessible, affordable, and effective for employers, health plans, public sector entities, and nearly 60 million individuals. They achieve this through information, tools, and solutions that help people navigate the health care system. This includes behavioral and clinical health support, online health coaching and counseling for complex medical conditions, and health savings accounts. The company was struggling with managing and making sense of data from various sources, which was affecting their ability to address customer issues promptly and effectively.
解决方案
OptumHealth implemented Tableau to manage and make sense of their data. With Tableau, they were able to integrate data from various sources and provide a holistic view of their operations. This not only increased efficiency but also provided additional data insights that helped drive the performance of the organization. Tableau was also used to track the company's various distribution partners and independent brokers. Instead of using unmanageable spreadsheets, Tableau provided a useful tool for the sales force to look at their sales territory, see where the key brokers and distribution partners are, and look for opportunities. The company also used Tableau Mobile to publish content once and deliver it to users wherever they access data.
运营影响
  • Tableau has helped OptumHealth understand and manage their data in a meaningful way.
  • The company can now provide a holistic view of their operations and address customer issues as they come up.
  • Tableau has increased efficiency and provided additional data insights that are helping drive the performance of the organization.

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