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实例探究 > OutSystems Generates $1.2M in Pipeline in Just Four Months

OutSystems Generates $1.2M in Pipeline in Just Four Months

技术
  • 分析与建模 - 预测分析
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • Professional Service
  • Software
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 软件设计与工程服务
  • 系统集成
挑战
OutSystems is in a rapidly growing industry and needs to continue its own rapid advancement while facing increasing competition. To achieve this, they must focus on acquiring new accounts and expanding business with current customers. Their solutions are evaluated by technical team members but ultimately purchased by business stakeholders, necessitating a way to reach multiple stakeholders within an account.
关于客户
OutSystems combines the power of low-code development with advanced mobile capabilities, enabling visual development of entire application portfolios that easily integrate with existing systems. Engineers with an obsessive attention to detail crafted every aspect of the OutSystems platform to help organizations build enterprise-grade apps and transform their business faster. OutSystems is in a red-hot growth industry and needs to continue its own rapid advancement through 2017 and beyond, while facing increasing competition.
解决方案
OutSystems teamed up with Demandbase to help align the Sales and Marketing teams, define their target account list, and deploy account-based advertising to attract the right accounts to their website and get them engaged. They segmented their funnel into three stages and across multiple regions to deliver unique and personalized messages to each segment, guiding prospects and customers through each stage of the buying process.
运营影响
  • Existing customers showed interest in more products.
  • 59% lift in page views.
  • 3.6X increase in content consumption from target accounts.
数量效益
  • $1.2M newly generated pipeline from target accounts.

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