Overview of STEAM

技术

应用基础设施与中间件 - 数据交换与集成
平台即服务 (PaaS) - 连接平台

适用功能

商业运营
销售与市场营销

用例

计算机视觉
数字孪生

服务

数据科学服务
系统集成

挑战

STEAM is a digital distribution and gaming platform developed by Valve Corporation, a multiplayer gaming and social networking services company. Steam give access to more than 10,000 game titles and connects its 125 million active users to each other. Through Steam, fans can buy, play, share, modify, and build communities around Valve products as well as titles from other independent game studios. This is in direct competition with the client’s app store that also sells popular PC games. Understanding the competition in detail, their strengths and weaknesses and user profiles will help the client develop strategies to tackle competition.

关于客户

The customer is a leading technology services provider in the information technology industry. They operate an app store that sells popular PC games, which is in direct competition with STEAM, a digital distribution and gaming platform developed by Valve Corporation. The customer is seeking to understand the competition in detail, including their strengths and weaknesses, and user profiles, in order to develop strategies to tackle the competition.

解决方案

Blueocean Market Intelligence put together a detailed analysis of STEAM from a competition perspective with information sourced from syndicated and publically available sources. This included a background on what STEAM is, what a user can do on STEAM and a timeline of how it grew in terms of revenues and user base. The report also provided insights into the demographic profiles of those who use the service, the channels that lead them to it and the preferred games. It also included a comprehensive breakdown of STEAM’s strengths, weaknesses, opportunities and threats and a POV.

运营影响

The insights and recommendations from Blueocean Market Intelligence helped the client devise strategies to emulate STEAM’s success
The client gained a comprehensive understanding of STEAM's strengths, weaknesses, opportunities, and threats
The client was able to understand the demographic profiles of STEAM users, the channels that lead them to the platform, and their preferred games

数量效益

Paid STEAM games market was worth over $3.5 billion in 2015
STEAM has 12.7 million concurrent users worldwide as of April 2016, with Europe being the biggest region
37% of steam users are on the Windows10