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Drift > 实例探究 > Pantheon 通过 Drift 实现 5 倍的投资回报率并简化客户互动
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Pantheon's 5X ROI Boost with Drift in Less Than a Year

技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 教育
  • 设备与机械
适用功能
  • 销售与市场营销
用例
  • 时间敏感网络
  • 交通监控
服务
  • 系统集成
挑战
随着 Pantheon 不断发展其营销策略,他们需要一种能够处理高级营销功能并在其网站上创建引人入胜的自动化体验的工具。
关于客户
Pantheon 是领先的网站运营平台,帮助企业构建和维护高性能网站。他们希望减轻人与人之间的互动,并在他们的网站上创建自助服务体验。
解决方案
Pantheon 在 Drift 中找到了他们所需的解决方案,这是一种聊天解决方案,可提供个性化、自动化的体验并与其数据无缝集成。
运营影响
  • Pantheon's implementation of Drift has led to a remarkable increase in engagement levels, particularly with the use of Drift's Fastlane feature, which allows qualified customers to skip the form and quickly connect with sales. They also introduced the Pricing Quiz, a bot designed to automate responses to frequently asked pricing questions, freeing up time for their sales development representatives (SDRs) to have more strategic conversations. This has allowed Pantheon to satisfy customer needs while also saving valuable time and effort for their SDR team. As they move into their second year with Drift, they plan to harness Drift's advanced functionalities and integrations to refine audience targeting, deliver personalized experiences, fine-tune lead scoring, and unveil new and engaging experiences.

数量效益
  • 5X Return on Investment (ROI) in less than a year

  • 2X opportunity creation rate each quarter

  • 95% engagement rate with Drift's Fastlane feature compared to a 5% engagement rate with their old 'Contact Us' bot

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