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C5i > 实例探究 > Payment industry analysis to understand the market landscape
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Payment industry analysis to understand the market landscape

技术
  • 分析与建模 - 大数据分析
  • 分析与建模 - 实时分析
适用行业
  • 电子商务
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 需求计划与预测
  • 供应链可见性(SCV)
服务
  • 数据科学服务
挑战
The client, a leading eCommerce company, wanted to understand the payment preferences in India, China, Russia, and Europe. The eCommerce and payments industry has seen significant changes over the years with the introduction of many new and innovative hassle-free payment methods. Electronic payments and digital transactions have become much more common. However, each country has specific payment preferences. The client wanted to analyze the payment industry for each country, understand the competitive landscape and emerging needs of the consumers, and evaluate current tools and technologies.
关于客户
The customer is a leading eCommerce company operating globally. They are in the financial services industry and are interested in understanding the payment preferences in different countries. The company is looking to gain a deeper understanding of the payment industry landscape in India, China, Russia, and Europe. They aim to devise a solution that would effectively analyze the payment industry for each country, understand the competitive landscape and emerging needs of the consumers, and evaluate current tools and technologies.
解决方案
Blueocean Market Intelligence conducted comprehensive research on the financial cards and payment category within the consumer financial industry. They collected information from syndicated data sources, publicly available information, and other existing research owned and shared by the client. They then conducted detailed analysis on industry trends in India, China, Russia, and Europe, including in-depth data on market share and market size. They also focused on each country's payment market, including extensive research on major payments categories in each of the client delivery channels such as Card Payments, Cash on Delivery (CoD), Mobile Payments, and Instalment or EMI Payments.
运营影响
  • The client gained a deeper understanding of the payment preferences in India, China, Russia, and Europe.
  • The client was able to understand the competitive landscape and emerging needs of the consumers in these countries.
  • The client was able to evaluate current tools and technologies in the payment industry.

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