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Performance marketer Katch integrates their data with Trumpia to automate targeted messages
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - API 集成与管理
适用行业
- Software
适用功能
- 销售与市场营销
用例
- 补货预测
服务
- 系统集成
挑战
Katch 是一家软件公司和营销机构，面临两大挑战。首先，他们负责处理高级客户的消息传递，并代表他们发送电子邮件。然而，电子邮件营销的效果并不理想，Katch 正在寻找一种能够提供更大影响力和更高投资回报的解决方案。其次，Katch 需要一个系统，能够将他们收集的客户数据与短信提供商的系统同步，以发送高度针对性和相关性的消息。他们在数据采集方面投入了大量资源，找到一个能够有效利用这些数据的提供商对他们来说至关重要。
关于客户
Katch 是一家屡获殊荣的软件公司，帮助品牌吸引访客并使其网站盈利。该公司以向大型客户提供优质服务而闻名，他们作为营销代理机构，代表客户发送信息。Katch 的服务高度以数据为导向，专注于收集和利用客户数据来发送高度针对性和相关性的信息。他们的目标是通过使用最有效的营销策略和工具，最大限度地提高客户的投资回报。
解决方案
Katch 决定使用 Trumpia 独特的订阅 API 功能，将其数据库中的联系人同步到 Trumpia 的数据库中。这样，Katch 就可以使用他们收集的数据，例如性别、收入水平、邮政编码、州、生日和其他重要数据，并使用 Trumpia 自动在合适的时间向最相关的订阅者发送合适的消息。Trumpia 的系统还处理了如何吸引订阅者的复杂逻辑，为 Katch 的员工节省了宝贵的时间。通过使用 Trumpia 无与伦比的 API 订阅者管理和自动化功能组合，Katch 能够显著提高投资回报率。
运营影响
数量效益
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