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Petpetgo: Enhancing Customer Engagement and Doubling Purchase Frequency with Omnichannel Solution
技术
- 分析与建模 - 实时分析
- 网络与连接 - 射频识别
适用行业
- 消费品
- 电子商务
适用功能
- 采购
- 销售与市场营销
用例
- 行为与情绪追踪
- 零售店自动化
挑战
Petpetgo 是台湾领先的宠物用品电子商务公司，面临着广告支出回报率 (ROAS) 较低且缺乏实时洞察的问题。 Facebook 上的动态广告带来的曝光有限并提高了购买价格，对 ROAS 产生了负面影响。没有内容策略的群发电子邮件导致打开率很低。
关于客户
Petpetgo 是台湾顶级宠物商店，在线提供 1000 多个品牌的选择。他们为宠物主人提供咨询服务和产品推荐，并加入Wonder Pets Enterprises Corporation，成为线上线下全方位服务运营商。
解决方案
Petpetgo 使用 Moments 和 People CDP 实施了全渠道客户互动解决方案。 Moments 为有针对性的活动提供了先进的个性化和自动化功能，优化了客户交互，并通过短信和电子邮件传递个性化消息。 People CDP 将来自所有接触点的洞察联系起来，以解锁 360° 客户视图，使 Petpetgo 能够收集客户和产品属性，以便更好地了解客户资料。
运营影响
数量效益
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