下载PDF
Iris > 实例探究 > 利用 PULSE 转变飞利浦的数字营销
Iris Logo

Philips Pulse: Transforming Digital Marketing through IoT

技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 消费品
  • 医疗保健和医院
适用功能
  • 销售与市场营销
挑战
传统广告模式对飞利浦不再有效
关于客户
飞利浦
解决方案
组建了一个名为 PULSE 的团队,该团队结合了营销人员和代理机构的专业知识
运营影响
  • The formation of PULSE has had a significant impact on Philips' brand and business. The team's integrated approach to digital marketing has not only helped Philips shift its brand focus but also engage more effectively with its consumers and staff. By turning data into insights and online trends into content marketing ideas, PULSE has been able to create, distribute, and amplify engaging and relevant content for Philips' audience. This has resulted in a stronger brand personality and a more impactful digital presence. The success of PULSE demonstrates the power of collaborative teams in transforming digital marketing strategies and driving business growth.
数量效益
  • 68% increase in sales in 2015
  • 27% growth in traffic to philips.com.sg
  • Doubled Facebook community

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.