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Phoenix Rising: A Case Study by CallTrackingMetrics
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 医疗保健和医院
适用功能
- 销售与市场营销
服务
- 数据科学服务
挑战
Phoenix Rising, a behavioral health care services provider with multiple locations in Southern California, was facing a challenge in tracking the effectiveness of their various marketing campaigns. As a growing business, they needed to make informed decisions on where to spend their marketing budget, but they had no way of determining which marketing campaign was actually driving leads. In addition to this, they also needed increased control over their calls and call agents. Prior to using CallTrackingMetrics, Phoenix Rising Behavioral was using just one Google Voice number for all incoming calls. This lack of transparency and control was hindering their growth and efficiency.
关于客户
Phoenix Rising is a behavioral health care services provider with multiple locations in Southern California. The vision of Phoenix Rising is to create a safe environment where each individual may rise from their past to a new and brighter future. Their mission is to provide the best clinical care rooted in safety, security, attachment, and including current industry standards. They had a number of active marketing campaigns when they first contacted CallTrackingMetrics. As a growing business, they needed to make informed decisions on where to spend their marketing budget.
解决方案
Phoenix Rising implemented CallTrackingMetrics’ software to gain insights into their marketing campaigns and to have better control over their calls and call agents. The software provided them with a full-spectrum view of which marketing campaigns were producing calls, and which were a waste of their advertising budget. It also allowed their Admissions/Sales Manager to provide call schedules and monitor call agents more closely for training and quality assurance purposes. Phoenix Rising also utilized CallTrackingMetrics’ call queues and tracking sources. The queues allowed them to customize their calls with wait messages and music, and also enabled them to route call types to specific agents. The tracking sources empowered Phoenix Rising to assign a phone number to each of their marketing campaigns, providing them with valuable insights into where their calls were originating from.
运营影响
数量效益
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