下载PDF
Pixable Tracks and Monitors Facebook Metrics with Klipfolio
技术
- 分析与建模 - 实时分析
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
挑战
Pixable, a digital media publisher and content creator, primarily uses Facebook to engage with its Millennial audience. While Facebook provides default metrics through its dashboards, Pixable wanted a more granular look at how its media is consumed and distributed through the platform. The company's revenue comes from sponsored content, and in order to maintain and grow this revenue, Pixable needed to confirm that the sponsored content was delivering traffic and return on investment to its sponsors.
关于客户
Pixable is a digital media publisher and content creator based in New York City. The company focuses on creating personalized original content for Millennials. Pixable delivers both original and syndicated content across various platforms, including web, desktop, mobile applications, and email. In addition to content creation, Pixable also offers content marketing services to brands and advertising agencies. One of the primary channels Pixable uses to engage with its audience is Facebook.
解决方案
Pixable utilized Klipfolio to access and format data from the Facebook Graph API and Ads API into a high-level dashboard that can be drilled into. The team at Pixable checks this information on an hourly, daily, and weekly basis. This allows them to understand which content pieces are successful and which are not, and how these rankings change over time. The team has recently begun working with Klipfolio's dynamic data sources and plans to tap into multiple data sources and use multiple queries. They also plan to create a C-level dashboard of Key Performance Indicators (KPIs) using different sources of data, such as MixPanel and Google Analytics.
运营影响
相关案例.
Case Study
Leading Tools Manufacturer Transforms Operations with IoT
Stanley Black & Decker required transparency of real-time overall equipment effectiveness and line productivity to reduce production line change over time.The goal was to to improve production to schedule, reduce actual labor costs and understanding the effects of shift changes and resource shifts from line to line.
Case Study
Jaguar Land Rover Speeds Order-to-Cash Cycle
At Jaguar Land Rover, vehicles physically move around the facility for testing, configuration setting, rework and rectification, leading to a longer search time to get each vehicle to its next process facility. The main goal is to minimize the vehicles' dwell time between end of line and the delivery chain which was previously a manually intensive process. Jaguar Land Rover's goal was to build on the success of an earlier RFID project and improve the efficiency of delivering vehicles to meet dealer orders.
Case Study
Improve Postal Mail and Package Delivery Company Efficiency and Service
Postal mail and package delivery company wanted to replace legacy yard management system, increase inbound and outbound yard velocity, improve priority parcel delivery time and accuracy, reduce workload and overtime, reduce driver detention and measure performance and utilization of yard resources.
Case Study
Hospital Management Solution
The Oncology Diagnosis and Treatment Center of Brasov wanted to give patients as much freedom to roam as possible, while at the same time ensuring optimal patient safety and security. The centre was in need of an adequate wireless voice communication and messaging solution that would give patients the confi dence that medical staff is always on call, and reduce stress levels of nurses and doctors when called in case of urgent need.
Case Study
Worker Tracking & Safety Monitoring in Construction
One of the main challenges facing the technology was to create a network within underground tunnels and another was to provide products that can withstand harsh working environment. The team used amplifiers to enhance bandwidth and Litum produced IP67-rated hardware that is durable for harsh working conditions.
Case Study
Samsonite Track&Go
Travellers spend their lives discovering new places and meeting new people from all around the world. It can be such a wonderful experience, but sometimes it can turn into a disaster when your luggage gets lost. In 2014 alone, more than 24 million pieces of baggage were lost. Fortunately, 95% of them were found and returned to their owners. However, that leaves more than 1 million items of baggage that have never been recovered.
