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Podio: Using Data to Focus on What Matters
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- Software
适用功能
- 商业运营
用例
- 工厂可见化与智能化
- 远程协作
服务
- 数据科学服务
挑战
Podio 是一个团队组织和沟通平台，它在分享见解和跟踪工作影响方面面临挑战。该团队分布在旧金山和哥本哈根，很难让每个人都了解公司的业绩。由于团队的地理分散，白板等传统方法并不有效。此外，该公司还缺少一种方法来跟踪他们的业务表现。他们有关于用户增长、新客户、每日活跃用户、每月经常性收入 (MRR)、客户流失率等的关键绩效指标 (KPI)，但他们缺乏一个集中的系统来可视化和共享这些指标。他们还希望跟踪他们在客户支持方面的表现，这是他们业务的一个关键方面。
关于客户
Podio 是一个平台，可帮助团队在一个地方组织、跟踪和完成工作。它允许用户即时构建和更改他们所谓的 Podio 应用程序，以构建任何类型的工作，例如项目、跟踪潜在客户、招聘或设计工作审批。该平台已经存在两年半多了，旨在让人们重新成为中心，使他们能够塑造自己的工具并根据自己的意愿进行修改，并为工作带来更多的透明度。该公司是 Citrix 的一部分，其团队遍布旧金山和哥本哈根。Podio 的产品经理 Adrian Young-San Roessler 与一个由设计师和开发人员组成的小团队合作，以改善从主页到注册流程和入职体验的用户体验。
解决方案
Podio 决定使用数据通信工具 Geckoboard 来共享其核心指标。他们在办公室设置了一个带有两个屏幕的中央仪表板，以可视化其 KPI，并将链接分发给远程团队成员。他们从一块板开始，后来设置了更多板来关注特定领域。例如，他们创建了一个“超越数字”板来跟踪重要的首次用户指标。这有助于产品团队更接近通过数据了解情况并了解其工作的影响。他们还使用循环功能每分钟轮换不同的板，这鼓励团队成员参与数据。数据在办公室免费提供，这提高了人们对业务跟踪指标的认识，并为进一步的数据探索提供了起点。
运营影响
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