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Predictive Analytics Boosts Customer Satisfaction and Reduces Churn for Cablevisión
技术
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 医疗保健和医院
- 电信
适用功能
- 质量保证
- 销售与市场营销
用例
- 库存管理
- 视觉质量检测
服务
- 测试与认证
挑战
Cablevisión 希望通过提高服务质量和客户满意度来提高忠诚度并最大限度地减少客户流失。它需要一种更智能的方式来识别不满意的客户并解决他们的问题。
关于客户
Cablevisión 是阿根廷领先的媒体和通信公司之一,为 350 万用户提供有线电视服务,并为另外 180 万用户提供互联网服务。公司成立于1981年,拥有员工10,000多人。
解决方案
通过将客户调制解调器的“健康状况”与满意度调查结果相关联,公司可以预测哪些客户不满意,并主动干预以改善服务并减少客户流失。
运营影响
数量效益
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