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MindTickle > 实例探究 > PreSales Academy Sees 84% Increase in Student Enrollment Using Mindtickle for Sales Training
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PreSales Academy Sees 84% Increase in Student Enrollment Using Mindtickle for Sales Training

技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 教育
适用功能
  • 人力资源
  • 销售与市场营销
用例
  • 远程协作
  • 虚拟培训
服务
  • 培训
挑战
PreSales Academy was experiencing growth and an increase in demand. More career changers were applying to the academy, leading PreSales to re-evaluate their current processes for the academy program. The majority of the academy was virtual training sessions that were scheduled at certain dates and times and all students would attend. This posed a bottleneck not only for the students, who have varying schedules and career changes, but also for the trainers and volunteer coaches, who all had to commit time. In addition, PreSales Academy started to notice inconsistency among coaches and how they provided feedback. Coaches would share one large document of feedback with over 10 parameters, becoming overwhelming for students to understand.
关于客户
The PreSales Collective is an organization that focuses on two core areas: building a community for people within presales, such as sales engineering or solutions consulting, and providing training for career changers to get into presales or sales engineering roles through its PreSales Academy. The PreSales Academy helps career changers by providing a training program that equips them with the knowledge and resources needed to own their job search. As part of this training, PreSales Academy also provides detailed one-on-one coaching from Career Advisors, who are experienced sales engineers who volunteer their time to coach and mentor students.
解决方案
PreSales started researching platforms to support its goals of providing personalized training at scale, realistic mock interviews, and streamlined coaching. It was clear after the evaluation period that a traditional Learning Management System (LMS) would not suffice for PreSales Academy’s needs. Mindtickle was selected for its focus on revenue-generating roles, like sales engineers, with added features such as virtual role-plays and coaching that could not be supported with a traditional LMS. Now, PreSales is broken up into three stages: Stage 1 is self-paced where students ramp up and absorb all basic training on becoming a sales engineer. Stage 2 is proctored by training experts but provides a hands-on workshop experience so students can start to apply all of the learning they completed in phase one. Stage 3 focuses on preparing students for the job search.
运营影响
  • Mindtickle has enabled PreSales Academy to scale its training program.
  • When comparing students’ first Demo role-play scores to their last, PreSales has seen an improvement in scores due to the targeted training and learning.
  • PreSales Academy has seen an average of 95% in student satisfaction and five-star reviews from graduates across relevant review sites (CourseReport & CareerKarma) from students who complete the program.
数量效益
  • 84% increase in student enrollment in two years
  • 22% increase in student performance from first demo role-play to last
  • 95% in student satisfaction after the program

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