Public cloud infrastructure enables media software provider to scale rapidly while minimizing costs

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The Media Services Group (MSG) was experiencing rapid growth and needed a flexible and scalable IT infrastructure platform to support this expansion at minimal cost. They had unique networking requirements and needed a customized environment. They were looking for a vendor that would be a partner, understanding their needs and working with them to meet their unique requirements. MSG runs a non-standard database that does not include any standard Microsoft tools but consists of binary number databases created internally. It also has some very unique networking requirements: MSG must maintain control outside the network perimeter while the cloud vendor controls within that perimeter.

The Media Services Group (MSG) was founded in 1985 to serve the magazine advertising market. Since then it has grown dramatically, providing software solutions to meet the needs of publishers worldwide. Over the years, MSG’s products have evolved to meet the ever-changing needs of publishers as they embraced the web, eCommerce and now, cloud computing. Today the organization focuses on providing integrated publishing software, magazine advertising software and event registration software. MSG is headquartered in Los Angeles, USA and falls under the SMB size category in the technology industry.

MSG partnered with iland, a cloud service provider, to move their mission-critical systems to the cloud. They utilized iland’s Enterprise Cloud Services and the benefits that Infrastructure-as-a-Service has to offer. With the help of iland’s engineers, MSG’s IT team participated in a deep-dive session on iland’s Enterprise Cloud Services Portal. The team realized not only how powerful the cloud management tool actually was, but also how easily and quickly cloud resources could be adjusted to fit the organization’s changing needs. Through a series of detailed questions, iland’s team determined MSG’s requirements and demonstrated the simplicity of using the portal to effectively control resources and costs down to a granular level. MSG also gained valuable insight into how its cloud infrastructure could evolve and scale with future growth plans.

• MSG was able to add more resources when required, meeting the flexibility of the business’s needs.
• The environment was built to MSG’s specifications, ensuring that their unique networking requirements were met.
• iland worked closely with MSG to meet their unique requirements, establishing a strong partnership.