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QlikView® helps California Casualty improve sales conversion rates by 25%
技术
- 分析与建模 - 实时分析
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
挑战
California Casualty, a leading provider of auto and home insurance programs, was struggling with disparate business system processes. The company was operating with a variety of systems for leads management, policy management, call center management, claims management, code debugging, and IT project management. The company was stuck in an environment of mainframe static reporting, information silos, multiple reporting tools, and constantly reconciling data because of all the different algorithms used in the various downstream systems. Their goal was to reorganize and streamline reporting with a 'one version of the truth' philosophy.
关于客户
California Casualty Management Company manages the operations of the California Casualty Group of insurers. The Group was founded in 1914 as the California Casualty Indemnity Exchange and today is a leading provider of auto and home insurance programs to educators, peace officers, firefighters, and nurses in 43 states and the District of Columbia. The company operates with a variety of systems for leads management, policy management, call center management, claims management, code debugging, and IT project management.
解决方案
California Casualty introduced QlikView to integrate and analyze more than 400 million rows—up to 1 terabyte—of data. The company developed a Unified Data Model to help reduce response times and resource requirements for compliance reporting to industry and state regulatory agencies across the country by 60%. Also using QlikView, the sales & marketing department of California Casualty improved year-over-year lead conversion rates by 25% for the first quarter of 2010. QlikView enables the company’s business decision makers to directly access and analyze a central set of data in a simple manner. It makes information more readily available to users than with reporting and analysis tools based on traditional data warehouses, and without substantial time and expense to implement and maintain.
运营影响
数量效益
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