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QlikView Transforms Avnet’s Sales Effort
技术
- 分析与建模 - 实时分析
适用行业
- 电子产品
适用功能
- 销售与市场营销
- 商业运营
用例
- 预测性维护
- 供应链可见性(SCV)
服务
- 数据科学服务
挑战
Avnet Technology Solutions, a global technology sales and marketing organisation, was struggling with the aggregation of transactional data from their ERP system. They needed greater insight into customer, sales, channel, inventory, supplier and delivery performance data. The IT department was overwhelmed with numerous sales report requests each week, which were time-consuming and resulted in duplication of effort. The company needed a management and sales focus on profitability and accountability of the numbers to operate dynamically.
关于客户
Avnet Technology Solutions is an operating group of Avnet, Inc., representing US$17.95 billion in annual revenue for fiscal year 2008, with locations in more than 30 countries. As a global technology sales and marketing organisation, Avnet Technology Solutions has sales divisions focused on specific customer segments and a select line card strategy enabling an exceptional level of attention to the needs of its customers and suppliers. Avnet Technology Solutions Australia has 100 employees that work to deliver IT solutions and infrastructures that companies rely on, including designing, configuring, marketing and selling solutions that involve capabilities in storage, servers, monitors, networking, security, software and services. Avnet has global relationships with the world’s leading technology suppliers, including HP, IBM, Juniper, Websense and Avaya to name but a few. Within Australia, Avnet Technology Solutions serves over 700 business partners, and has industry leading relationships with 20 suppliers.
解决方案
Avnet undertook a market review of business intelligence solutions to determine the best fit for their business. They chose QlikView due to its fast development cycle, easy to use interface and 'drop-in' deployment for initial rollout and future upgrades. QlikView was implemented without any formal training, testament to its ease of use. The solution was widely embraced by the organisation and immediately became a natural part of the business, now used by 64 employees across sales, marketing, operations and management teams. QlikView is used as the strategic sales analysis tool for the business to ensure key revenue and gross margin targets are achieved for individual suppliers, their products and by sales and brand teams. Management uses QlikView to keep on top of the numbers, for business forecasting and future strategy setting.
运营影响
数量效益
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