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Actian > 实例探究 > 有针对性的社交视频活动的实时分析
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Real-time Analytics for Targeted Social Video Campaigns: A Case Study on Unruly Media

技术
  • 分析与建模 - 实时分析
  • 传感器 - 相机/视频系统
用例
  • 实时定位系统 (RTLS)
  • 资产跟踪
挑战
为客户提供可操作的实时见解,以扩大视频活动的社交足迹
关于客户
Unruly Media 帮助广告商通过数据驱动的视频市场吸引全球受众
解决方案
Unruly Media 使用 Actian 数据平台和 Actian 矢量分析数据库
运营影响
  • The implementation of the Actian Data Platform and the Actian Vector Analytics Database has transformed Unruly Media’s operations. The company can now provide real-time reporting features that are central to its offering and are integrated into a growing number of Unruly Media’s custom apps. Clients relying on these custom apps can gain up-to-the-minute insights into the performance of their video campaigns. This has empowered brand and campaign managers to take fast and decisive action in the service of their video campaigns, ensuring that brands using Unruly’s platform are outperforming competitors in the social video space.
数量效益
  • Unruly Media now provides clients with a complete cloud-based solution for on-demand competitive benchmarks across 2.7 million customizable data points.
  • The Actian Vector database has significantly reduced the time it takes to compile the queries required to pull key benchmark data from over seven minutes to real-time.
  • Unruly Media has delivered, tracked, and audited more than 3.5 billion video views.

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