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Observe.AI > 实例探究 > RealDefense 通过人工智能辅导提高销售业绩
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RealDefense Boosts Sales Performance with AI-Powered Coaching, Increasing Revenue by 13%

技术
  • 分析与建模 - 自然语言处理 (NLP)
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 消费品
  • 教育
适用功能
  • 销售与市场营销
用例
  • 网络安全
  • 语音识别
服务
  • 网络安全服务
  • 培训
挑战
RealDefense 的销售额低于预期,而且手动 QA 流程无法提供有数据支持的见解。他们还需要一个解决方案来确保代理遵守销售脚本并从客户互动中捕获有意义的信息。
关于客户
RealDefense 为全球超过 100 万消费者和小型企业提供身份保护和实时技术支持服务。他们在四个国家/地区设有联络中心,最近还扩大了网络聊天作为支持渠道。
解决方案
RealDefense 实施了 Observe.AI 的智能劳动力平台,以获取单一事实来源、改善代理销售行为并提供有针对性的指导。该平台捕获销售验证脚本和代理行为,提供对代理绩效和客户互动的洞察。
运营影响
  • With the implementation of Observe.AI’s Intelligent Workforce Platform, RealDefense has gained a single source of truth for their global contact centers. The platform has provided full visibility into customer interactions, allowing the company to improve agent adherence to sales scripts through targeted and contextual coaching. This has led to significant improvements in performance and revenue. The platform has also enabled RealDefense to capture how agents are selling their services and improve their technique. The Team Dashboard has heat maps that help visualize agent performance and prioritize coaching for agents that need the most guidance. RealDefense has recently expanded their contact center operations to include digital channels like web chat. By using Observe.AI to manage QA & Coaching programs across voice and chat, RealDefense can now analyze all voice and chat conversations from a single dashboard and drill down into Chat channels to optimize performance. This helps RealDefense ensure they are maintaining a consistent customer experience across all support channels.
数量效益
  • 13% increase in revenue
  • 103% improvement in sales quota attainment
  • 90% improvement in auto-fail scores

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