Iris > 实例探究 > 宾至如归：通过一系列引人入胜的内容推出斐济航空

Rebranding Fiji Airways through IoT: A Home Away from Home

适用功能

挑战

为了推出重新命名的斐济航空，iris Sydney 致力于以深刻而引人入胜的方式概括他们独特的情感：一个由三部分组成的内容系列。我们向澳大利亚、新西兰、斐济、美国和香港发出呼吁，寻找那些有真实故事、经历过真正困难、从未出国旅行过的值得的人。

关于客户

该项目的客户是一家航空公司斐济航空。

解决方案

iris Sydney 创作了一个由三部分组成的内容系列，以捕捉斐济航空的独特情感。他们向来自不同国家的人们伸出援手，寻找那些有真实故事和苦难、从未出国旅行过的值得的人。此外，他们还采访了世界冲浪冠军凯利·斯莱特，他分享了他发现斐济作为他的第二个家的经历。

运营影响

The rebranding campaign for Fiji Airways was a success, with the content series resonating with audiences across multiple countries. The candid interview with Kelly Slater helped to capture the essence of Fiji as a 'home away from home', which was a key part of the airline's rebranding strategy. The campaign also successfully engaged with the target audience, with many individuals submitting their own stories through the microsite. The use of digital platforms and services, along with advertising and social media, helped to extend the reach of the campaign and engage with a wider audience.

数量效益

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